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When you stand for something, you stand out
At Penmanship, we help companies build strong brands by connecting business strategy with belief. Because when you stand for something, you stand out.
As we’ve moved from a one-size-fits-all economy to a mass-customization economy, you have to communicate more than features and benefits. You have to identify with customers on a deep level. In other words, selling your product isn’t as easy as communicating who you are and what you do.
Customers want to know why it matters.
Most agencies, consultants, and in-house marketing teams get this backwards. They’ll take your money and create a beautiful logo, color palate, and website. And you might even love it until you realize that while it’s gorgeous, sales haven’t increased.
We understand how it can feel when your product or service isn’t selling as well as you think it should. Especially after you’ve already spent a bunch of time and money on a new website that should’ve worked.
As you try to figure out why, you find that it’s difficult to know what potential customers want. Everyone on your team is saying different things and heading in different directions. Not to mention, the pressure’s on and you’re running out of time and money to find a solution. It doesn’t have to be that way.
Your brand isn’t what you say it is. It’s what they say it is.
We take an inside-out approach—starting with what you believe and ending with how you behave. After clarifying your beliefs and pairing them with a data-driven customer insights, you’ll know exactly how to move forward and be the brand that your customers love.
Suddenly, it’ll be easier to prioritize long-term goals with short-term demands. You’ll be able to focus your efforts on ideas that actually work. And you’ll have the confidence to acquire new customers and scale your business model like never before.
We’ll listen to your challenges and opportunities. We’ll work together to identify your beliefs and understand your customers. Then, we’ll provide fresh new ways to communicate who you are, what you do, and why is matters so you can move forward, faster.
Good branding is just good business.
Something magical happens every time we do this. You’ll see it, too. The breakthroughs will happen before your eyes. You’ll get to the heart of your brand and smile as your team aligns and you start seeing results.
We’re ready when you are—just say the word. Send us an email or text us at (541) 570-0620 to get started.
Understand Your Customers
Do you struggle to connect with customers? You’re not alone. But the problem isn’t your logo, your website, or your social media bio. The problem is clarity. Let us help you align business objectives with the emotions your customers want to feel so you can finally connect.
Simon sees through the confusion in a project and brings life-giving clarity that leaves the rest of us thinking “Why didn’t I think of that?” Every time.Jodi, Copywriter
Align Your Team
If your team is talking about your product or service in different ways, they’re confusing your customers. Everybody should be saying the same thing and using the same language. Let us help get your team aligned so you can move forward, faster.
In all honesty, it would be almost impossible to find someone who could do what Simon does. He makes our team better, he makes our culture better, and he causes the people he connects with to want to be better.Justin, Business Owner
Ensure Results
Do your marketing campaigns tend to come out muddy and ineffective? That’s what happens when your customers are disconnected and your team is misaligned. Both need a clear understanding of who you are, what you do, and why it matters.
There are only a handful of faces I know I can trust, and Simon is one of those faces.
Andy, Agency Owner